Given that America’s entertainment and tech capitals are located in the same state, it’s no wonder that the two very different worlds of Hollywood and Silicon Valley have taken an interest in one another. And while it isn’t rare for famous entertainers to get involved with startups in some capacity, only a handful have really made noteworthy contributions–whether in the form of a large one-time investment or through a series of multiple strategic deals. Madonna is #6
After reportedly drinking Vita Coco coconut water every day while on tour, Madonna invested $1.5 million in the brand in 2010. Other investors included her manager Guy Oseary, actors Matthew McConaughey and Demi Moore, and Red Hot Chili Peppers singer Anthony Kiedis. The investment appears to be paying off. Coconut water’s popularity has been soaring in recent years, and Vita Coco has an estimated 40 percent market share in the United States. The brand is sold in 30 countries worldwide and did $421.1 million in global retail sales last year, according to The Wall Street Journal.
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