Twenty-five years ago, Madonna changed. Sure, Madonna was always changing, but with the release of Erotica on Oct. 20, 1992, she fully shed her ebullient ’80s pop skin, donned a leather cat mask, and kicked open a rusty back alley door that previous chart-toppers only dared to scratch at.
You didn’t need to pick up a copy of her celebrity nude-filled coffee table book, Sex, to realize it. You didn’t even need to see Madonna Veronica Louise Ciccone, whip in hand, mugging for the camera in the video for the title track. All you needed to do was press play on the album and let the impossibly thick, libidinous bass line of “Erotica” start vibrating throughout your body. Forty seconds in, the sampled horns of Kool & the Gang’s “Jungle Boogie” flare up, but instead of sounding reassuring and familiar, they seem disembodied and eerie. Then, Madonna’s latest alter ego addresses you, low and firm: “My name is Dita / I’ll be your mistress tonight.”
If her earlier work was an invitation to celebrate sexuality without shame, Erotica was a challenge from Dita Parlo – Madonna’s unashamed, unflinching dominatrix persona – to witness and perhaps even indulge in society’s sexual taboos. Madonna may have addressed the male gaze before, but on Erotica, she wasn’t just staring back – she was making the world her sub.
Erotica occupies a watershed place in the pop pantheon, setting the blueprint for singers to get raw while eschewing exploitation for decades to come. For its 25th anniversary, Billboard spoke to the players involved in Madonna’s most creatively daring release. Here’s what producer-writer Andre Betts, backup singer Donna De Lory, producer-writer Shep Pettibone, co-writer Tony Shimkin and Living Colour bassist Doug Wimbish recall of the writing and recording of Erotica, the insane release party for the LP and book, and the collective societal pearl-clutching that followed.
Tony Shimkin: After doing The Immaculate Collection and “Rescue Me,” she let us know she was working on a new album and wanted us to be involved in the writing. Seeing I was a musician and writer and Shep [Pettibone] was more of a DJ and remixer, we collaborated on the writing of the tracks for the Erotica album. We went up to meet with her in Chicago, post-“Vogue,” when she was filming A League of Their Own. So we met with her and started to get to work on some music, and sent it to her as we were working our way through it. She would come into New York and have a book full of lyrics and melody ideas and we started working together in Shep’s home studio. I believe the first time she was in New York for an extended period, we were working on “Deeper and Deeper” and “Erotica” and “Bye Bye Baby.” She’s very driven. There’s was never a period of feeling it out — it was diving in headfirst.
Doug Wimbish: I remember Madonna when she used to go to the Roxy before she got really put on. I’d see her at the Roxy when Afrika Bambaataa was down there or [Grandmaster] Flash, and she was down there jamming out. And not just being a spectator, but being engaged in the scene. Madonna’s association with the dance music and the gay scene and the hip-hop scene merging in the downtown clubs in New York City, and her coming from Michigan, she got it…. And she knew Dre had something special. A song like “Where Life Begins” is right up his alley. She had a relationship with Dre for his rawness and realness. You gotta be around someone in this business who tells you, “No, I’m not digging that, that’s why.” And also keep the window open to listen. I think that’s what Dre did.
Andre Betts: “Where Life Begins” was the first song we wrote on Erotica. I started working on the track and she started writing lyrics. She called me a few weeks before and asked me over the phone, “I’ll be in New York in two weeks, do you want to work?” I’m like, “Yeah of course.” She’s like, “Find a studio, I don’t want to work in a popular studio, I want to be low-key.” [The studio I picked] was a hole in the wall for real. She came in, started writing, she’s like, “What do you think about this direction and these lyrics?” I was like, “That sounds like something I’d write.” Our session got interrupted because a big rat ran across the floor. I’m the only one that got the feet up so at first I didn’t think she saw it, and she goes, “Dre, stop being a bitch, it’s just a rat.” [Laughs] She said, “I’m from Detroit, I’m not worried about a rat.”
Shimkin: She really holds fast to a general rule, which is that she’s in charge of lyrics and melody, and you’re in charge of music. While she has her say in the music end, it’s more about the arrangement and how it works with her vocal. She’ll still be open to ideas you have about a vocal. One is her dominion, the other is yours, and they don’t meet that often, but it’s not unheard of to be able to comment either way.
Donna De Lory: She would completely just hear it in her head. Especially when we’re doing vocals. Sometimes [backup singer] Niki [Haris] and I would be like, “How ’bout this? How ’bout that?” And she was like, “Nope, this is how it’s going to be.” And it ended up being great. She was open to other ideas, but I really respected that.
Wimbish: [My first day in the studio], she rolls up and she’s got a box with these Playboy magazines from like the ’60s. She comes in, Dre sees her and she’s chilling, Dre’s like, “Yo what’s up Mo how you doing?” They start having a conversation. Dre says, “What do you got here in this box.” Before she can say anything Dre takes one of the magazines and opens to the center section, is like, “Damn these old babes had some titties back then!” Dre’s real straight up and down with her. She’s Madonna, she’s got that alpha female vibe — and no disrespect. I’m like “yo, let me see that.” She’s like, “No, no, I don’t want you to see anything ’til you play some bass.” Our relationship was broken in based on Dre, that moment and Playboy magazines. Dre’s looking at the centerfold, Madonna’s doing her Madonna thing, saying, “no, no,” and I’m like, “I’m not doing anything until I see some titties and ass.”
Shimkin: I was 21, 22 years old at the time. While I’d worked on a lot of major artists’ records and spoken to some of them, it can be intimidating at first. When we worked on “Vogue” I didn’t speak to her that much, but when we started working in [Shep’s] house [on Erotica] and you’re there every day, you realize somebody is just who they are. One time, she was asking me if I was done on the computer. She asked me a few minutes later and I was like “not yet,” and I started getting more nervous. The next time she asked me, I lost it and I thought it was the end of my career, I said, “I’m not done yet, make some fucking popcorn and I’ll let you know when I’m ready.” And she was like, “Ah-k.” I think she appreciated someone not being a sycophant and kissing her ass, and just being real. It became much easier as time went on. I think she enjoys having people around her who allow themselves to be themselves. She’s really no different than what she puts out there to the public in a movie like Truth or Dare. There’s not a persona and she doesn’t hide who she is.
Shep Pettibone: “Erotica” was four different songs throughout the process. She loved the groove. She would sing it one way, background vocals harmonies and all, then decide to erase everything and start over again. Every version was very good. Shame she made me erase stuff.
It took Madonna ten years, but she finally made the record everyone has accused her of making all along. Chilly, deliberate, relentlessly posturing. Erotica is a post-AIDS album about romance — it doesn’t so much evoke sex as provide a fetishistic abstraction of it. She may have intended to rattle America with hot talk about oral gratification and role switching, but sensuality is the last thing on the album’s mind. Moving claustrophobically within the schematic confines of dominance and submission, Erotica plays out its fantasies with astringent aloofness, unhumid and uninviting. The production choices suggest not a celebration of the physical but a critique of commercial representations of sex — whether Paul Verhoeven’s, Bruce Weber’s or Madonna’s — that by definition should not be mistaken for the real thing. It succeeds in a way the innocent post-punk diva of Madonna and the thoughtful songwriter of Like a Prayer could not have imagined. Its cold, remote sound systematically undoes every one of the singer’s intimate promises.
Clinical enough on its own terms when compared with the lushness and romanticism of Madonna’s past grooves, Erotica is stunningly reined in; even when it achieves disco greatness, it’s never heady. Madonna, along with coproducers Andre Betts and Shep Pettibone, tamps down every opportunity to let loose — moments ripe for a crescendo, a soaring instrumental break, a chance for the listener to dance along, are over the instant they are heard. Erotica is Madonna’s show (the music leaves no room for audience participation), and her production teases and then denies with the grim control of a dominatrix.
Against maraca beats and a shimmying horn riff, “Erotica” introduces Madonna as “Mistress Dita,” whose husky invocations of “do as I say” promise a smorgasbord of sexual experimentation, like the one portrayed in the video for “Justify My Love.” But the sensibility of “Erotica” is miles removed from the warm come-ons of “Justify,” which got its heat from privacy and romance — the singer’s exhortations to “tell me your dreams.” The Madonna of “Erotica” is in no way interested in your dreams; she’s after compliance, and not merely physical compliance either. The song demands the passivity of a listener, not a sexual partner. It’s insistently self-absorbed — “Vogue” with a dirty mouth, where all the real action’s on the dance floor.
Look (or listen) but don’t touch sexuality isn’t the only peep-show aspect of this album; Erotica strives for anonymity the way True Blue strove for intimacy. With the exception of the riveting “Bad Girl,” in which the singer teases out shades of ambiguity in the mind of a girl who’d rather mess herself up than end a relationship she’s too neurotic to handle, the characters remain faceless. It’s as if Madonna recognizes the discomfort we feel when sensing the human character of a woman whose function is purely sexual. A sex symbol herself, she coolly removes the threat of her own personality.
Pure disco moments like the whirligig “Deeper and Deeper” don’t need emotional resonance to make them race. But the record sustains its icy tone throughout the yearning ballads (“Rain,” “Waiting”) and confessional moods (“Secret Garden”). Relieved of Madonna’s celebrity baggage, they’re abstract nearly to the point of nonexistence — ideas of love songs posing as the real thing. Even when Madonna draws from her own life, she’s all reaction, no feeling: The snippy “Thief of Hearts” takes swipes at a man stealer but not out of love or loyalty toward the purloined boyfriend, who isn’t even mentioned.
By depersonalizing herself to a mocking extreme, the Madonna of Erotica is sexy in only the most objectified terms, just as the album is only in the most literal sense what it claims to be. Like erotica, Erotica is a tool rather than an experience. Its stridency at once refutes and justifies what her detractors have always said: Every persona is a fake, the self-actualized amazon of “Express Yourself” no less than the breathless baby doll of “Material Girl.” Erotica continually subverts this posing to expose its function as pop playacting. The narrator of “Bye Bye Baby” ostensibly dumps the creep who’s been mistreating her, but Madonna’s infantile vocal and flat delivery are anything but assertive — she could be a drag queen toying with a pop hit of the past. Erotica is everything Madonna has been denounced for being — meticulous, calculated, domineering and artificial. It accepts those charges and answers with a brilliant record to prove them.
How the icon’s 1992 projects (her own ‘Lemonade’) tackled homophobia, AIDS hysteria and female, queer desire, and set the blueprint for modern pop.
In 1990, Madonna was as astronomically popular as a boundary-bulldozing, unapologetically bacchanalian performance artist could get. Drawing from Harlem drag balls, “Vogue” went Number One nearly worldwide. The tour showcasing it, Blond Ambition, mixed spectacle with social commentary so sharply that it reinvented the pop concert and yielded the smash documentary Truth or Dare. And that year’s The Immaculate Collection, her first greatest-hits set, would eventually rank among the world’s biggest-ever albums, despite MTV banning its gender-blurring and cinematically exquisite “Justify My Love” video.
Some loathed this classically trained dancer/DIY provocateur – a megastar peer of Prince and Michael Jackson since her 1984 blockbuster Like a Virgin – with a venom reserved for successful women forging their own path. But for her vast audience, she was nothing less than liberating, and her uninterrupted string of hits defined pop for a decade. What some considered violations of taste made her more commanding: Even the way she toyed with ordinarily unflappable talk show hosts like David Letterman was more rock & roll than actual rock stars.
Nearly everything changed two years later with Erotica and Sex. Released respectively on October 20th and 21st, 1992, the first fruits of her multimedia Maverick entertainment company weren’t flops; her fifth studio album, Erotica racked up six million sales worldwide and yielded several hits, while Sex – an elaborate coffee table book created with fashion photographer Steven Meisel and Fabien Baron of Harper’s Bazaar – sold out its limited 1.5 million printing in a few days, an unparalleled success for a $50 photography folio bound in metal and sealed in a Mylar bag to evoke condoms. It remains one of the most in-demand out-of-print publications of all time.
But both record and book, despite a few positive reviews, inspired widespread vitriol. “There’s nothing erotic about it, unless one finds the idea of a singing death mask sexy.” That was Entertainment Weekly’s take on Erotica’s rendition of “Fever,” but it summed up many assessments of the entire album. Others appreciated Sex’s forthright presentation of LGBTQ sexuality and S&M even less. “Of course, some of us actually like the opposite sex; some of us believe it is possible to have great sex without whips, third parties or domestic pets,” groused not some reactionary macho windbag, but a female film critic for The New York Times.
Why did projects Madonna intended to open minds shut so many down?
As her stardom snowballed through the Eighties and early Nineties, AIDS decimated the scene that helped birth Madonna. Taking music and fashion cues from lower Manhattan’s punk rebelliousness and midtown’s disco hedonism, pre-stardom Madonna was a fixture in the bohemian underground chronicled by photographer Nan Goldin in her autobiographical The Ballad of Sexual Dependency, a likely Sex influence, along with the severe stylization of Helmut Newton, Guy Bourdin and Robert Mapplethorpe. By 1992, AIDS claimed Goldin’s subjects, Mapplethorpe himself, much of the art world (including Madonna’s friend Keith Haring), and a growing chunk of Madonna’s audience. It also killed and would go on to kill her cohorts, including Blond Ambition dancer Gabriel Trupin. Just as racism and the Black Lives Matter movement shaped Beyoncé’s Lemonade, AIDS and ACT UP – the AIDS Coalition to Unleash Power, the direct action advocacy and educational group whose motto was “Silence = Death” – yielded Erotica and Sex.
Madonna previewed both works with the lead single and video for “Erotica,” which boldly picked up where “Justify My Love” left off, and is narrated by Mistress Dita, her Sex dominatrix alter ego. “Give it up, do as I say,” she growls over gritty funk that combines the clatter of R&B’s New Jack Swing with house music’s heavy bottom. “Give it up and let me have my way.”
But in much of what follows on the LP, the woman behind the vixen doesn’t get what she wants: Her relationships fall apart as she awakens from spells cast by deceptive lovers (“Bye Bye Baby,” “Waiting,” “Words”). Booze, chain–smoking, and anonymous sex can’t numb the pain (“Bad Girl”), and a friend steals her man (“Thief of Hearts”). Meanwhile, comrades die (“In This Life”) while kindred outcasts struggle (“Why’s It So Hard”). “I’m not happy this way,” she sings in “Bad Girl.” Sensuality was merely part of the picture: Erotica is Madonna’s concept album about love and intimacy under the shadow of plague.
In excerpts from his studio diary, Erotica’s co-producer/songwriter Shep Pettibone – a skilled remixer who helped Eighties dance grooves evolve from disco to house music – archived the singer’s feedback on the album’s early slick mixes. “I hate them,” she said. “If I had wanted the album to sound like that, I’d have worked with [earlier collaborator] Patrick Leonard in L.A.” Instead, Madonna demanded rawness, “as if it were recorded in an alley at 123rd Street in Harlem.”
Seven years later, after 1984’s “Like a Virgin” and 1985’s “Desperately Seeking Susan” established Madonna as a huge star and the it-girl of that moment, Maschal wrote a followup column about his earlier impressions of her. He noted her beauty, aura and precocious self-assurance – and also that she resembled a literal Renaissance madonna.
“I really did think she looked like a madonna and so was amazed when I asked her name and she gave it,” Maschal said recently via email. “I also found her one of the most self-absorbed persons I had ever met.”
That self-absorption also manifested as confidence, which would stand Madonna in good stead as she pursued her career. One of her 1978 ADF classmates was Eric Tyrone Smith, who later shared a West Village apartment with Madonna in New York City. In a 2007 email, he recounted a salient memory of Madonna’s evolution from dancer to singer.
She stopped by The Tonight Show on Monday where she gave host Jimmy Fallon a taste of her MDNA chrome clay mask — and was sure to sing the host a song as she showed off her beautician skills.
“I didn’t come here as a pop icon goddess,” Madonna said. “I came here as an aesthetician to rewrite the declaration of skindependence.”
With that, the singer-turned-skincare-enthusiast whipped out the mask and brushed an “M” on the 43-year-old comedian’s right cheek — “this is legendary!” Fallon said.
Fallon could hardly contain his excitement when Madonna burst into song, belting lyrics, “You’re getting a spa treatment/it’s gonna make you look so good.”
In the end, Fallon agreed that the mask did indeed make him “look so good.”
Click The Picture Or HERE for the HQ . mkv Link
“It looks great!” he began. “I look like a baby on this side, and a 50-year-old man on this side.”
It was recently announced that the “Like a Virgin” singer would finally bring her MDNA Skin to the United States — three years after launching the skincare line in Japan.
“It’s a line I can use every day,” Madonna told WWD in an interview about the collection. “Some things I use when I don’t wear makeup and am not doing shows, and others are specifically good for having to apply makeup and be on stage under lights.…I developed it for me specifically, but it also feels universal. I mean, my children use it, my friends use it.”
The line, which launches on barneys.com Tuesday, includes everything from face wash to the clay mask she demonstrated on Instagram, ranges from $50 to $600, the latter being her Rejuvenator Set.