SOFIA RICHIE : THE NEW FACE FOR “MATERIAL GIRL FASHION LINE”

While Nicole Richie has certainly cemented her status as a top celebrity designer with her boho fashion line, House of Harlow 1960, it’s now the turn of her little sister, Sofia Richie, to make a name for herself in the fashion world.
The 16-year-old model has appeared in numerous fashion campaigns and magazines, and is now breaking into the big time as the face of Material Girl, the fashion line created by Madonna and her daughter Lourdes ‘Lola’ Leon. Sofia stars in the fashion brand’s colorful new campaign, which celebrates its five-year anniversary.
It’s such an honor for me to announce that I’m the new face of Madonna and Lola’s Material Girl!’ Sofia captioned a photo from the campaign that she posted on Instagram. ‘Can’t wait to show you the awesome ads we created in NYC.’

Material Girl – which is a joint project for Macy’s by Madonna and her 18-year-old daughter – has been known to feature bold, spunky young women with a unique sense of style in its campaigns. Past faces of the brand have included Kelly Osbourne, Rita Ora, and Zendaya.
This time around, Sofia models crop tops, faux-leather jackets, body-con dresses, and pleated skirts on a fifth birthday party set, complete with a candle-topped birthday cake, presents, and balloons.
Madonna spoke out about her new choice of spokesmodel, whom she picked personally, saying: ‘Sofia Richie perfectly embodies the style and spirit of Material Girl and is the ideal new face for the line.’
Her daughter Lourdes added: ‘Coming from an artistic family, self-expression is in our blood. I love Sofia’s style and energy, and look forward to collaborating with her.’
The feeling of admiration is mutual. Speaking to Access Hollywood, Sofia explained that she’s been a fan of the Queen of Pop since she sat in the front row at her concert at the age of five.
‘Of course I look up to Madonna’,she added to Yahoo Style. ‘I mean, she’s Madonna. She’s like the god of music.’,

Having grown up in Southern California, Sofia also runs in the same circles as Madge’s 18-year-old daughter – which paid off beautifully when the Material Girl duo were looking for a new campaign star.
‘I have a few friends in common with Madonna’s daughter, and we’ve been wanting to meet for a few years,’ she said. ‘And then one day, I just heard, like, hey Madonna and her daughter want you to shoot for their line and I was like wow, that’s so crazy. There are so many people that Madonna and Lola could have picked to be the new face, and it’s really cool to be a part of.’
Sofia already has plenty of experience posing in pretty clothes. Previously, she has modeled for e-retailer ASOS, fashion website Who What Wear, Elle, V Magazine, and Dazed magazine, and is already thinking about following in her big sister Nicole’s footsteps with a fashion line of her own.
I love modeling and being involved in the fashion industry,’ she said, adding that she also plans to embark on a music career some day. ‘I for sure want to have my own clothing line.


But while having a famous name has certainly opened doors for Sofia, she explained that it has also left her feeling the pressure. Though she doesn’t feel overshadowed by her sister or her dad, Lionel Richie, their success in Hollywood definitely pushes her to do better.

As I get deeper into the industry, I notice that it always comes back to my dad and my sister,‘ she said. ‘And sometimes I’m like, well, what about just me? The Richie name sometimes doesn’t let you be just you, it pulls you back to your family and your past.’
Her proximity to fame isn’t just by blood, either. Besides her new connection to the Material Girl herself, Sofia is friends with It Girl models like Kendall Jenner, Gigi Hadid, and Bella Hadid, and sometimes shares photos of herself hanging out with her well-known besties on social media.
In May, she even went to the Met Gala as a guest of designer Stella McCartney, which landed her a prime spot at a table that included Cara Delevingne and former Material Girl star Zendaya.

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