The American popstar has signed up to use their new Super-Shareable Content format to promote the global online Twitter competition for the Rebel Heart world tour.
The competition allows users from various territories around the globe to tweet to enter and win tickets, hotels and flights to see the Madonna show.
The campaign is intended to promote the global tour across social channels and grow Twitter followers.
And with the new Super-Shareable tech the promotional site can also be easily embedded within fan sites, news sites and blogs with just a few clicks.
Based on Hilton Street in the Northern Quarter, Modern-English is an ad tech agency with a passion for innovation.
In five years they have grown from a start-up based in a business incubator to a leading digital player in the tech industry.
They have spent the last eight months developing their latest offering Super-Shareable Content which gives clients a new dimension to their strategies
Bruce Thomas, managing director of Modern-English said: “Madonna’s team love this approach and she’ll be the first music star in the world to have used this tech.
“We’ve moved the content technology game on a step with Super-Shareable.
“I think brand owners and popular sites will soon see that with this tech there is a new way of sharing engaging content with users.
“It works to everyone’s advantage and was invented right here in Manchester”
According to the forward-thinking firm, Super-Shareable is a response to the demands of clients who have exhausted the potential of ‘flat’ content.
These include ads, images and infographics, and want a way to share more engaging, interactive formats like games, quizzes, competitions and apps.
Super-Shareable allows these richer forms of content to be shared on virtually any website or blog using responsive technology that detects the width of the content site.
With Super-Shareable users see relevant content that they can interact without having to divert to far from their original path.
Meanwhile the content site gets an SEO boost of it’s own from every interaction and share.
The Madonna competition is now live and utilising Super-Shareable Content.